If you followed this year’s Consumer Electronics Show closely, you’ll know some of the exciting new products that were revealed weeks ago. Among them is Sony’s new model for the MASTER Series, bringing more 4K OLED goodness to the TV market. Specifically, we’re talking about the new A9G 4K OLED TV, which brings back its abundant features with some extra cherries on top.

Given only to Sony’s top class TVs, the MASTER Series commands the very best in Sony’s TV technologies. In the case of the A9G 4K OLED TV, its main features include the X1 Ultimate Picture Processor, Acoustic Surface Audio+, HDR support, Pixel Contrast Booster, Dolby Vision support, and Netflix Calibrated Mod.

The A9G comes in 55-inch, 65-inch and 77-inch sizes

The A9G comes in 55-inch, 65-inch and 77-inch sizes

First, what is the X1 Ultimate processor? It’s Sony’s latest image processor for TVs and many of the other features mentioned above are directly provided by the chip. With it, you can expect an amazing level of image detail, colour and contrast. It also supports HDR10, making it future-proofed for 4K HDR content. Using a unique algorithm, the processor is able to – according to Sony – “intelligently detect and analyse each object in the picture, resulting in exceptional detail and contrast for a more realistic picture that represents the creator’s intent.” The wording alludes to a form of image AI that scans a scene or image, before adjusting image quality to be as accurate to what the content intents to show. With this image processor, Sony is confident that the A9G can deliver image quality on the level of a professional-grade monitor.

So slim that you could wall mount it and it'll look like a wall decoration

So slim that you could wall mount it and it’ll look like a wall decoration

Next up is the Acoustic Surface Audio+, a feature that first appeared on the BRAVIA XBR-A1E back in CES 2017. By placing actuators inside the panel, Sony has made it possible for sound to come from the display itself. This has a very obvious advantage in that it makes for a more immersive viewing experience. Coupled with its TV Centre Speaker Mode, you can turn the TV itself into a centre speaker for a HiFi system to add to that experience. One reason why this is good is that normal centre speakers (like soundbars) are usually placed above or below a TV, so the surround audio experience may not be optimal. But if the TV acts as the centre speaker, viewers will be able to feel the audio coming straight from where the TV is.

You can use it as a centre speaker in a full-blown HiFi setup

You can use it as a centre speaker in a full-blown HiFi setup

There are two sub-woofers at the back, while the actuators are also inside the back just below the sub-woofers

There are two sub-woofers at the back, while the actuators are also inside the back just below the sub-woofers

And of course, the A9G is an Android TV so it supports a wide range of apps available on the Google Play store, such as YouTube and Netflix. In particular, the Netflix Calibrated Mode directly adjust the image quality of Netflix shows so you can enjoy your shows the way they were intended to look like – in terms of accuracy in aspects like colour, contrast, detail and more.

As if an OLED TV's contrast isn't good enough, the Pixel Contrast Booster is meant to improve it further

As if an OLED TV’s contrast isn’t good enough, the Pixel Contrast Booster is meant to improve it further

Besides the A9G, Sony also announced the A8G, X900G, X850G, X85G and W6G series of TVs. Prices have not been announced yet, but please be informed that all new models are expected to be available sometime in the 2nd quarter of this year.

To find out more about the new Sony MASTER A9G, visit www.sony.com.my/electronics/televisions/a9g-series.