Today, Fitbit showed off their latest fitness tracker within the Charge family with the Fitbit Charge 3. To make things even sweeter, Malaysia is one of the first few countries in the APAC region to receive the Charge 3 as well. Mr. Louis Lye, the Country Manager of SEA, Hong Kong and Taiwan for Fitbit kicked off the event by introducing us to the new Fitbit Charge 3, along with how Fitbit as a company and brand has been performing around the world.
Fitbit is the #1 wearable brand globally, with over 84 million devices sold throughout the world. Fitbit products can be purchased in 86 countries, and can be found in 39 thousand stores. In Malaysia alone, they have 192 stores selling Fitbit products. As for data, Fitbit has collected nine trillion minutes of heart rate data, 157 trillion steps, and 417 billion minutes of exercise from Fitbit users all around the world.
But the star of the show today was the Fitbit Charge 3, and as mentioned, is the latest tracker in the Charge family and the most advanced within Fitbit’s fitness tracker repertoire. Being a fitness tracker, it can track a plethora of activities ranging from heart rate to sleep tracking as well as automatic exercise tracking. It features a touchscreen capable greyscale OLED display on the tracker, and Louis even showed the transformation of the Charge over the years to what it is today.
It comes with a 3-axis accelerometer, optical heart rate monitor, altimeter and SpO2 sensors built into the device, and it is NFC compatible as well. But currently, it is not known if any banks in Malaysia allows for NFC payment with Fitbit devices. We do believe it is one of the selling point for smartwatches and trackers, and hopefully Fitbit gets this feature running soon.
According to Fitbit, the Charge 3 can last up to 7 days with a single charge, and depending on your usage, the battery life will vary. As mentioned it can track your heart rate and sleep, with both data available to be checked on the tracker or the Fitbit App. This way, you can keep your life in check. As per previous devices, you can check your calories burnt, exercise minutes and so on, to live a healthier lifestyle. Fitbit will even recommend exercises based on how you are performing.
Introduced with the Versa previously, the Female Health Tracking capability is also present on the Charge 3, allowing you to track your periods, record symptoms and in a future update can estimate the ovulation and fertility windows. As for exercises, on the tracker you can choose from over 15 exercise modes such as running, biking, swimming and so on to track, and you can even set goals for yourself. Also similar to other trackers and smartwatches, you can easily swap to a different strap to fit the even that you are going for.
The Charge 3 is available to purchase starting today (8th November) and is priced at RM728 for the standard edition that comes in two styles of (Black Strap + Graphite Aluminium Case) or (Blue Gray Strap + Rose Gold Aluminium Case). A Special Edition that features a (Lavender Woven Strap + Rose Gold Aluminium Case) and (White Frost Sport Strap + Graphite Aluminium Case) is priced at just RM838. The special edition also comes with additional black straps for a more classic look. Additional accessories can be purchased separately with prices starting from RM120 ~ RM230. The Special Edition will be available in a later date.