To show the world a device that can deliver the best screen ever, vivo has developed and launched its latest flagship Android smartphone – the vivo NEX.

“NEX is the culmination of many long months of developing breakthrough technologies like the Elevating Front Camera and In-Display Fingerprint Scanning Technology. With NEX, we hope to encourage our industry to continue pondering (the question) of ‘what’s next?’ and inspire consumers to reimagine the mobile experience,” said Mike Xu, the CEO of vivo Malaysia who was present at the launch to introduce the device.

Look at all that screen space!

Look at all that screen space!

Featuring what the brand has dubbed an Ultra FullView Display, the vivo NEX’s greatest selling point is definitely its incredible 91.24% screen-to-body ratio. With barely any bezel and by ditching the notch design that has become prevalent in recent months, the vivo NEX’s 6.59-inch display is capable of delivering an amazing sense of immersion while watching videos or gaming. To achieve this kind of space, commonly seen components such as the earpiece and the front camera have been replaced with new technology.

For the front camera, an 8MP Elevating Front Camera that pops up near the top left of the phone when you switch to that mode. The earpiece, on the other hand, has been replaced by the new Screen SoundCasting Technology, which turns the screen into a speaker. According to vivo, the technology is able to provide better sound quality by delivering better bass and smoothing out the treble. Finally, the In-Display Fingerprint Scanning Technology uses the screen of the device itself – rather than a button or scanner – to scan for a user’s fingerprint. vivo has improved on the scanning speed and accuracy of the technology, promising a better user experience with it.

If you want to take a selfie, the camera pops up quickly on the top left to help.

If you want to take a selfie, the camera pops up quickly on the top left to help.

The vivo NEX is also a device that comes with AI capabilities. Using a physical button on the left side of the device, users can quickly activate features like Google Assistant and Google Lens.

Even if you were to ignore the fancy features, the vivo NEX packs pure quality and performance in its body. Equipped with Qualcomm’s latest Snapdragon 845 processor, Adreno 630 GPU and 8GB of RAM, you can be assured that this device can handle any task thrown at it. In addition, its 4,000 mAh battery ensures that it can chug along for hours, even if you decide to sneak more than a few rounds of PUBG Mobile between work.

The vivo NEX is available starting on 28th July 2018 and will retail for RM2,799.

www.vivo.com/my/