A year has gone by since Hong Leong Bank (HLB) first launched its Digital Day, which seems to be more of a digital week this time around. Set to be held from 7th July till 13th July 2018, the bank has prepared more than RM17 million in prizes and e-vouchers.

The bank’s digital platforms see strong customer adoption. As of the end of 2017, about 48% of HLB customers regularly use either the online or mobile platform for banking transactions.

“The strong adoption of our digital channels is testament to the growing maturity and increased expectations of our customer base and Malaysians at large. We expect to see strong continued growth in digital banking transactions as we increase products and services offerings on these digital platforms,” said Domenic Fuda, who is the Group Managing Director and Chief Executive Officer at HLB.

HLB has also launched a “HLB Digital Day AR Challenge” that will last from 4th to 31st July 2018. During this period, seven Facebook AR filters that introduce the bank’s digital services and products, such as Chatbot and Pay Mobile (PEx), will be released. HLB Customers are encourage to snap some pictures using these filters and the first 7,000 customers to do so will get an ice-cream e-voucher from Baskin Robbins, as well as a chance to be one of seven people to win RM7,000 worth in fixed deposit cash (seven month tenure).

Besides that, the bank has also prepared other surprises, such as exclusive online deals for the 7th July 2018 only and a SpinToWin campaign for the Hong Leong Connect mobile app. The latter is definitely the more exciting for the average HLB customer, as it provides a chance to win a Huawei P20 smartphone daily.