Living in a technological era, brick-and-mortar retail is rapidly losing ground to its online rivals. To combat this, concept stores have appeared on the scene, ready to stimulate our senses and tempt us back to the physical shopping world. A concept store differs from its high-street rival by breaking the convention of simple selling products. Instead, it’s a space where art, culture and commerce collide to promote a particular lifestyle.
Having opened its door in Sunway Pyramid’s Asian Avenue, the first ever EXTRA BASS shop in South East Asia is a design concept store based in Kuala Lumpur. With its intriguing aesthetic, the Sony EXTRA BASS shop strives to create a unique shopping experience through its creative display, which hosts a range of EXTRA series products ranging from headphones to wireless speakers. Sony intends to create a Music Information Hub for college and university students that conveys the best of what concept stores can offer, working with schools and communities to get more young people to take part in music and arts.
Sony also aims to create a lively store that captures the goodwill of the local community and encourages customers to drop in freely. Their goal is to build a strong, close relationship with the local community and encourage anyone, from youngsters to music lovers, to enter the store without hesitation. Even if they do not buy anything, Sony hopes customers will enjoy dropping in to the store, especially if they go away pleased with their visit or having learned something interesting.