Canon has launched three new cameras, adding a whole new line of entry-level cameras to the EOS series. We have the EOS 1500D and 3000D DSLR cameras which are equipped with some of the latest technologies to allow beginner photographers all they need to start out. But for something more portable there’s the mirrorless camera EOS M50.
The new imaging products strike the perfect balance between superb imaging quality and supreme usability, signifying Canon’s efforts in connecting with a wider range of entry-level users while maintaining its focus on innovation and sophistication in imaging technology. The new EOS camera models are part of the brand’s efforts in cultivating a photography culture amongst the mass consumers who enjoy taking photos and want to move up from smartphone photography in expressing themselves.
The EOS M50 is Canon’s first mirrorless camera to come with 4K ultra-high definition video capability, so record your memories in vivid colours when life is full of excitement, or in soft, minute details during quiet moments. The latest DIGIC 8 image processor, combined with the 24.1-megapixel APS-C sized CMOS sensor, gives users the latest technology in capturing crystal clear, beautiful images even in dimly-lit settings – all in a light-weight, compact body. Recording on the EOS M50 also comes with a 4K Image-Grab function, letting you grab a frame from a 4K video and converting it into a high-res image.
But if you like to get your hands on something with some weight to it, the affordable entry-level EOS 1500D and 3000D are the perfect choice. Both are powered with a DIGIC 4+ image processor and a 24.1 and 18.0-megapixel APS-C CMOS sensor respectively, users can enjoy top quality pictures even in low light conditions. Furthermore, these DSLRs have a Features Guide which helps users improve on their techniques with hints and tips and different Scene Modes including portrait, landscape, night and food mode that will let users express their creativity by optimising their shooting settings.
A cool accessory that Canon also unveiled during the launch was the Speedlite 470EX-AI camera flash. It’s the first auto-intelligent flash in the world, which means that the motors and sensors automates the adjusting, configuration, and tweaking of the conventional flash, so it can provide users the optimum angle and the perfect light without you setting it yourself. The AI not only allows professionals to get things done quicker, but it also teaches beginners on how to properly use flash whether indoors or outdoors.