With the launch of the Sony a7R III a few weeks ago, it was inevitable that for Sony’s mirrorless camera range to be expanded with the new a7 III camera. Like the a7R III, the a7 III comes with the latest in Sony imaging technology in a compact package that delivers great capabilities and excellent photo quality. It is capable of increased ISO range, greater auto focus coverage, and faster burst shots. It is also able to take pictures silently, shoot in 4K, and more. Be it for enthusiasts, prosumers, or professionals, the a7 III will have something new for everyone.

Front

Front

At the core of Sony’s latest mirrorless camera is a new 24.2-megapixel back-illuminated Exmor R CMOS sensor. It’s paired with a front-end LSI, giving it double the readout speed of the sensor, while the updated version of the BIONZ X engine will provide it with 1.8 times the processing speed of the a7 II. Combining these technologies together allows the a7 III to shoot at an ISO range of 100 to 51,200 (or 50 to 204,800 for still images). In addition, it can output RAW format up to 14-bit and has 5-axis optical image stabilisation for clearer shots.

Left side

Left side

Aside from the above, the a7 III also comes with improved autofocus performance. With the addition of 4D FOCUS, the a7 III gets 425 contrast AF points that works with 693-point focal-plane PDAF (Phase Detection AF). This accounts for around 93% of the entire frame, giving the user more reliable autofocusing and tracking when shooting moving objects/subjects.

Right side

Right side

Another great feature of the a7 III is its ability to shoot 4K videos. When switched to camera mode, the a7 III can take video footage taken and oversample it to produce 4K videos that have excellent detail. If 4K isn’t quite your thing, you can also try capturing Full HD videos at 120 fps, thus adding slow motion segments to any project you may be doing.

The sensor isn’t the only hardware that’s improved – the a7 III also uses dual media slots, one of which supports UHS-II SD cards. Even without having to transfer the card to a card reader to retrieve files, photographers can also enjoy fast transfer of files to smart devices or a computer through WiFi. Its display is also better than many others out there, sporting a XGA OLED Tru-Finder screen that has high-resolution, high contrast, and can start-up fast.

All the above features and more are available to you when you purchase the new Sony a7 III for a price of RM8,999 (body only).

www.sony.com.my