ASUS’ ZenFone Max series was completely revamped and declared as a new series called ZenFone Max Plus. As a first in the new range of midrange devices, the ZenFone Max Plus M1 is currently smartphone with the largest battery capacity in the world.

Following a lot of popular trends in 2017, the Max Plus M1 comes with a 5.7-inch Full-View Display. This near bezel-less design allows ASUS to stick that screen size into a body that’s barely larger than the regular 5.2-inch device. Besides the compact size, it also has dual-rear cameras, a fingerprint sensor and face recognition functions. To give users a longer runtime on the device, a 4,130 mAh battery is installed inside as well.

The ASUS ZenFone Max Plus M1

The ASUS ZenFone Max Plus M1

A big highlight of this device is certainly the ultrawide 18:9 aspect ratio display. This trend is not exactly new, but is usually only found on premium devices. ASUS has added this to the new Max Plus M1, allowing it to have its ultra-thin bezel that covers 80% of the front of the phone. A clear advantage of this design is that users can better enjoy videos and photos, while keeping the size of the device more compact. Even web browsing is easier when using this aspect ratio, as there will be less scrolling.

Of course, a key feature of this smartphone is its large battery capacity, which guarantees a much longer runtime. According to ASUS, the Max Plus M1 will be able to last 26 hours on standby/3G talk time, 21 hours of web browsing on Wi-Fi, or 13 hours of video playback. Being a Max series device, it can also be used as an emergency power bank, so you can charge other devices like MP3 players or tablets. Using the software suite called ASUS PowerMaster, it’s also able to better optimise battery life, and ensure long-term performance, and more.

But what’s a midrange phone without some mainstream features? The Max Plus M1’s rear dual-camera is a combination of a 16MP f/2.0 lens with 0.03s Phase Detection Auto Focus and 8MP 120-degree wide-angle lenses. Together, the users gets to capture shots using wider angles, or perform better when snapping pictures of moving subjects.

One of the few ZenFone devices with the Face Unlock feature, the new ZenFone Max Plus M1 will retail for RM899 and is available from 20th December onwards. Those interested can also pre-order the device beginning from today until the 19th December 2017 and make use of a trade-in and rebate deal offered by ASUS.

asus.com/my