Football, or soccer for our American counterparts, is one of the most celebrated and most watched sporting competition all over the world. The next FIFA World Cup, on 2018 will be hosted by Russia.
Announced yesterday, Vivo and FIFA will be collaborating for the first time, and Vivo will now be the official and exclusive smartphone brand to sponsor the prestigious football tournament. The sponsorship will take place for 6 years. By doing so, Vivo will be covering two tournament cycles starting from FIFA Confederations Cup 2017, 2018 FIFA World Cup, FIFA Confederations Cup 2021, and 2022 FIFA World Cup.
By being able to sponsor competitions that are broadcasted worldwide, Vivo will be able to attract more adoring fans from all over the world. Vivo logos will appear during matches, be it advertising boards, event tickets and so on. FIFA will also grant Vivo phone photographers some exclusive invites to record pre-match warm-ups. In the near future, Vivo will introduce a customised FIFA World Cup phone for Vivo users and football fans. Additionally, FIFA staff will be using Vivo smart phones on-site starting from FIFA Confederations Cup 2017 which will start on the 17th of June.
Mr. Ni Xudong, Senior Vice President of Vivo mentioned: “Football is a sport full of passion and wonder, creating happiness for the millions of football fans across the globe… As a global sponsor of the World Cup, Vivo hopes to strongly associate itself with the football spirit and show consumers all over the world Vivo’s creative, joyful and international brand image…”. FIFA’s Secretary General, Fatma Samoura chimed in: “Football and technology are coming closer by the day, on and off the pitch, and it is a great moment to start a partnership of this nature with the leading global smartphone brand. We are very excited to be working closely with Vivo and keen to see their involvement in the next editions of FIFA World Cup and FIFA Confederations Cup.”
With the involvement of being a sponsor for the FIFA World Cup, Vivo seeks to garner more attention internationally, and this is a clear signal that Vivo is progressing into the international marketplace with this expansion.