Fitbit, the world’s leading fitness wristband company, finally unveiled the Alta HR in Malaysia, with an inviting price coupled with dazzling colours and choices. During the briefing, the presenters focused on the sleeping habits of Malaysians and our way of life.

Louis Lye, Fitbit’s Country Manager of SEA, Hong Kong and Taiwan

Louis Lye, Fitbit’s Country Manager of SEA, Hong Kong and Taiwan

Alexander Healy, Fitbit’s Head of Product Marketing emphasised on the importance of having a good night’s sleep with the help of Sleep Insights, we can now monitor our sleep. With four different stages – Awake, Light Sleep, Deep Sleep and REM Sleep. We are awake at night more than we remember, as the Alta HR registers us turning and tossing in bed as stages of being awake. If you are someone that tosses and turns more than others, then your Sleep Insights will inform you the hours that you are awake during your sleep. Other stages of sleep will also be noted and Sleep Insights will provide you with some help on how to improve your sleep.

Alexander Healy, Fitbit’s Head of Product Marketing talking about Malaysians Health

Alexander Healy, Fitbit’s Head of Product Marketing talking about Malaysians Health

Alexander Healy explaining how Sleep Stages work

Alexander Healy explaining how Sleep Stages work

Sleep Stages

Sleep Stages

Dr. Raymond Tan, a sleep apnea specialist also talked to us about the habits of Malaysians, and some ways to counter it. He mentioned to avoid sugary and oily foods prior to sleep, as Malaysians love to indulge in heavy supper. He has also talked about the urban myth that a full tummy leads to better sleep thanks to the blood flow to the stomach, is indeed false, and that it does not help with sleep.

From Left to Right: Alexander Healy with Dr. Raymond Tan, talking about Malaysian Habits

From Left to Right: Alexander Healy with Dr. Raymond Tan, talking about Malaysian Habits

From Left to Right: Alexander Healy, Fitbit’s Head of Product Marketing, Dr. Raymond Tan, Sleep Apnea Specialist and Louis Lye, Fitbit’s Country Manager of SEA, Hong Kong and Taiwan during the Q&A Session

From Left to Right: Alexander Healy, Fitbit’s Head of Product Marketing, Dr. Raymond Tan, Sleep Apnea Specialist and Louis Lye, Fitbit’s Country Manager of SEA, Hong Kong and Taiwan during the Q&A Session

With a continuous heart rate tracking by utilising Fitbit’s PurePulse, you are able to track how many calories you have burned and your current heart rate, no matter what activity you are doing. With the Move More reminder, Fitbit users around the world have clocked almost 500 additional steps daily. Move More reminds you to move every hour or so, to keep your energy up and to get your blood flowing more.

The Alta HR tracks your activities and gives you feedback on the Fitbit app on how to improve your way of life. With multiple bands that are available to purchase separately, your Alta HR will truly be yours to personalise. The Alta HR is available from official retailers, and comes in four colours – black, blue grey, fuschia and coral. This standard edition is priced at RM730, while the special edition, that comes with either a rose gold plated tracker with a pink band or a full black tracker and band combination, is priced at RM849. Other accessories or additional bands are available to purchase separately.

https://www.fitbit.com/my/altahr

Designer collaborations with Fitbit for the Alta HR, available separately

Designer collaborations with Fitbit for the Alta HR, available separately

The bands that are available for the Alta HR, on the Left: The Luxe Leather Collection in indigo, brown and lavender. On the Right: The Standard Edition in black, coral, blue grey and fuchsia

The bands that are available for the Alta HR, on the Left: The Luxe Leather Collection in lavender, brown and indigo. On the Right: The Standard Edition in black, coral, blue grey and fuchsia

Other Fitbit products on the show floor

Other Fitbit products on the show floor

The Alta HR

The Alta HR