• Operating System: Android 6.0 (Marshmallow) with Asus ZenUI 3.0
  • CPU: 64-bit Qualcomm Octa-Core ProcessorSnapdragon 430
  • GPU: Andreno 505
  • Memory: 2 GB / 3GB LPDDR3 RAM
  • Storage: 32 GB, with Micro SD Card up to 128 GB
  • Display: 5.5-inch with Full HD IPS display
  • Camera: 16-megapixel (Rear), 8-megapixel (Front)
  • Connectivity: Bluetooth 4.1 + A2DP + EDR, Wi-Fi, Wi-Fi Direct, LTE
  • Dimensions: 151.4 x 76.24 x 8.3 mm
  • Weight: 175 grams
  • Battery: 4,100mAh (non-removable)
  • Pros:
  • 4100 mAh battery
  • Cons:
  • No quick charge
  • Benchmark Results
  • Antutu: 44194 points
  • PCMark for Android: 3297 points (Work 2.0), 10h 17 min (Work 2.0 Battery Life)
  • 3DMark Ice Storm: 9349 points
  • 3DMark Ice Storm Extreme: 5553 points
  • 3DMark Sling Shot Extreme: 288 points

Experience The Zen

Asus is back with another entry to its Zenfone 3 series of smartphones – the Asus Zenfone 3 Max 5.5 (ZC553KL, 3GB Version), which features a larger battery than the others in the same line.
The Zenfone 3 Max has a 5.5-inch Full HD IPS display for a 73% screen-to-body ratio, a ratio we find quite pleasing to look at. However, you’ll once again notice that some of the design choices were influenced by its predecessors.

What’s so special about this Zenfone 3 Max? As we’ve mentioned, it has a built in, non-removable 4,100mAh battery, a rare sight for smartphones nowadays. Aside from that, Asus provided an OTG cable you can use to charge other digital devices. This helps those who are usually out and about with more than a single phone in their pocket, or other digital devices like music players. On regular usage, we could get roughly two days worth of battery without charging, so it’s more than enough if you’re using it for things like messages and e-mails, or the occassional Candy Crush.
We’ve also tested the phone’s Super Saving mode, which can last up to 30 hours on standby mode with just 10% battery. That’s an insane amount of battery life for just 10%; other phones last for maybe five minutes.

With its main selling point out of the way now, the phone does not perform badly at all. We tested its app launching speed and found that it launches and fully loads just a little slower compared to the leading competitors in the market right now. In addition, it has a 16-megapixel rear camera and an 8-megapixel front camera; you honestly can’t ask for more, considering the price-point for the phone.

Overall, it’s a decent smartphone for those who do not wish to fork out extra for the Deluxe or Ultra editions, while maintaining a flavourful Zenfone 3 experience coupled with the larger battery. Asus might be on the right track of knowing what the market wants. But with that many shots, could you really miss?

CHIP CONCLUDE: An altogether long-lasting phone. Worth picking up as a secondary phone for its ability to double as a portable charger.

(previously published in issue March 2017)

ASUS ZenFone 3 Max