While it has been down, it has certainly not thrown in the towel yet. BlackBerry is back with another smartphone and it’s an Android device. According to BlackBerry, the DTEK50 is the world’s most secure Android smartphone.
Based on Android Marshmallow, BlackBerry used its expertise in smartphone security, privacy and productivity, to provide the DTEK50 with a full Android experience that has an all-touch design. This is different from the brand’s previous secure Android smartphone, which still featured the company’s famed specialty, a physical QWERTY keyboard.
“We take our customers’ privacy seriously. That’s why we’re excited with all the security and functionality that’s built in our newest Android smartphone. DTEK50 merges the unique security and connectivity features BlackBerry is known for, with the rich Android ecosystem”, said Ralph Pini, Chief Operating Officer and General Manager, Devices, BlackBerry.
According to a survey by Google Consumer Surveys, 50% of Android smartphone users say that their smartphone is not completely secure. “With an increase in cybercrime on smartphones, consumers need to recognize that the private details of their lives – where they live, their bank info, pictures of their kids – are at risk on their personal device,” said David Kleidermacher, Chief Security Officer at BlackBerry. “It’s equally important for businesses to protect their sensitive data from cyberattacks at all points of their mobile environment – from the device to the network and servers,” he added.
The DTEK50’s target users are those who value security and privacy on their Android devices. It’s able to encrypt all of its user’s information, such as business critical data, as well as personal pictures, videos and contacts. Moreover, it has malware protection, back-up, wipe and restore functions built into the device. Other software are also included to give users of the DTEK50 with the visibility/transparency and control over the devices. For example, if an app wants to access sensitive information or components like the microphone, the user will know.
BlackBerry is also aiming to deliver security patches as soon information is released by Google. This would be its advantage over Android devices from other brands, which often do not patch security exploits fast enough.
The new DTEK50 is currently only available as pre-order from ShopBlackBerry.com for customers in the US, Canada, UK, France, Germany, Spain, Italy and The Netherlands, at a retail price of 299 US Dollars (approx. RM1,212).