AMD has unveiled the company’s strategy for it’s upcoming Polaris architecture-based Radeon RX Series graphics card, introducing impressive levels of VR performance and future-proof technologies at a variety of price points. The Radeon RX 480 delivers premium VR capability at a stunning starting price at just USD199 for the 4GB edition.
The Radeon RX 480 is set to launch along with availability on 29 June 2016, and is prepared to deliver the world’s most affordable solution for premium PC VR experiences, delivering VR capabilities usually common in USD500 GPUs.The USD199 starting SEP for select Radeon RX Series GPUs is an integral part of AMD’s strategy to dramatically accelerate VR adoption and unleash the VR software ecosystem. AMD expects that its aggressive pricing will jumpstart the growth of the PC VR TAM and accelerate the rate at which VR headsets drop in price.
The Radeon RX Series efficiency is driven by major architectural improvements and the industry’s first 14nm FinFET process technology for discrete GPUs. The unveiling of the Radeon RX Series represents the first salvo in AMD’s new “Water Drop” strategy aimed at releasing new graphics architectures in high volume segments first to support continued market share growth for Radeon GPUs. The Radeon RX Series will address a substantial opportunity in PC gaming, with more than 13.8 million PC gamers who spend USD100-300 to upgrade their graphics cards, and 84 percent of competitive and AAA PC gamers.
With this huge move, AMD expects that affordable PC VR enabled by Polaris architecture-based graphics cards will drive a wide range of VR-ready desktops and notebooks, providing a catalyst for the expansion of the market. Adoption of PC VR technologies by mainstream consumers is expected to spur further developer interest across the ecosystem, unleashing new VR applications in education, entertainment, and productivity.
AMD also expects that affordable PC VR enabled by the Polaris architecture-based graphics cards will dramatically accelerate the pace of the VR ecosystem, driving greater consumer adoption, further developer interest, and increased production of HMDs, ultimately resulting in a lower cost of entry as prices throughout the VR ecosystem decrease over time.