Cooler Master, a brand known for its PC cases, CPU cooling solutions and accessories has recently launched a campaign to encourage individuals from various backgrounds to pursue their passion, be it 3D Animation, Stop Motion, Virtual Reality, Modding, Design, Gaming, Overclocking, and more.
Called the Power Your Passion campaign, Cooler Master wants to encourage all these creators to share their passion with others by posting photos of their work to social media with the hashtag #MakeItYours.
“We believe every individual has a desire to make something for fun or work. It is essential for us to honor that passion,” said Raymen Wu, Global Marketing Director. “We all know people create incredible things through PCs that they built themselves. This campaign furthers our vision of Make It Yours by reaching out to the community and giving them a voice to share their passion”.
For example, Jyunwei Huang is a self-professed “tech nerd” who spent long hours honing his 3D design chops, and he has always found the inner workings of software and computers easy. He assembles and puts together all of his colleagues’ PCs, each one made specially to support 3D rendering and special effects composition at Studio 411.
They are constructed around the massive storage, graphics and processing demands needed to reduce time during the 3D animation process. He handles the heat load with a MasterLiquid Pro 240, suiting his preference for liquid cooling. The MasterWatt Maker 1200 gives him a buffer for intensive rendering without worrying about tripping the power. The MasterCase Maker 5 provides the flexibility to upgrade his components quickly, something which Jyunwei often does.
To bring ideas to life, John Huang painstakingly learned stop motion animation from scratch, with the internet his sole guide. John has the unique ability to ‘film’ his photo sequences without any aid from automated equipment, marking or software. He does it entirely from memory. But he needs a workhorse PC to bring his photos to life, together with a strong dose of After Effects.
And his workhorse really takes a beating. “At my workstation, I am constantly loading my PCs so parts wear out quickly. I need parts that can keep up with the demand while being able to quickly swap as I upgrade.”
The MasterCase Maker 5 allows John to save time on his frequent reconfigurations, and the 1200 watts on the MasterWatt Maker 1200 is enough to cover him however hard he runs his components. He manages his CPU load by sticking with a MasterAir Maker 8 as he feels more comfortable with an air cooler.