If you haven’t noticed by now, YouTube has launched an offline feature for YouTube in Malaysia. A move as part of a larger initiative to make the video sharing platform easier to enjoy on mobile devices, while lessening the burden of data for its growing base of mobile users. This is also part of YouTube’s ongoing release of its ad-supported offline feature on Android and iOS, which has also been launched in around 80 countries worldwide including Indonesia, Philippines, and Vietnam.

This new feature allows users to make videos available for offline viewing using WiFi or their data plans, allowing them to keep the videos for up 48 hours once taken offline. This is useful for occasions such as a long drive back to your hometown during the holidays, where there might be no data on certain stretch of roads. For videos where this feature is available, people can choose to add the video for offline viewing by tapping on the offline icon.

“We want to make sure we are making YouTube as enjoyable as possible for our growing base of mobile users in Malaysia. By launching a new offline feature for YouTube, we hope to help people move past the challenges of data connection, speed and cost to enjoy a smooth, buffer-free version of YouTube.” Said John Harding, Vice President of Engineering, YouTube.

Sajith Sivanandan, Managing Director of Google Malaysia, Vietnam, Philippines and New Emerging Markets also added, “We are delighted to launch this new offline experience on YouTube with some of the top Malaysian players in entertainment. By making these popular videos available for temporary offline viewing, our partners will help fans connect more easily with their favorite content, while also helping bring more viewers to their videos. We hope to keep finding better ways to make video content more affordable and accessible in Malaysia.”

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