Capcom Japan’s world famous video game, Street fighter V is now officially released in Malaysia today with over 380 fans attending the Launch Party the night before. The Street Fighter V Malaysia Launch Party was hosted by video game distributor, PLAY Interactive Sdn Bhd and is officially sanctioned by Capcom and Sony Computer Entertainment Hong Kong Limited (Singapore Branch) (SCES) as an initiative to promote, and raise awareness of the release of Street Fighter V in the country.
“We love opportunities to give back to our end-users, which are the local gamers. Our team at PLAY Interactive Sdn Bhd organised the Street Fighter V Malaysia Launch Party to create a space for gamers to gather and enjoy all the Street Fighter activities and the wonderful prizes we’ve arranged for them. It’s our way of saying Thank You to the gaming community,” said Gary Chong, CEO of Play Interactive Sdn Bhd.
An impressive partnership of sponsors converged as part of the joint effort to create a better experience for the games community. Gamers Hideout, Gamehubs, Telekom Malaysia, Multimedia Development Corporation, Streamline Studios, Mad Catz and Bigboystoys HK were all present at the site to make the event a success.
A highlight at the video game launch was the presence of Streamline Studios, who collaborated with Capcom on the development of Street Fighter V. The Netherlands-based video games developer with operations in Malaysia exhibited their creative works at the party, while also having a recruitment drive for prospective talents from Malaysia.
“It has been fantastic working with Capcom and an honour to work on such an iconic intellectual property as Street Fighter. We’ve enjoyed every second of our collaboration. A project of this scale requires innovation and seamless collaboration on all levels that doesn’t get in the way of development. Leveraging Streamframe, our technology platform designed for game development, we were able to directly integrate into Capcom’s development process and significantly reduce turnaround times and costs.” said Alexander Fernandez, CEO of Streamline Studios.
Malaysia’s Multimedia Development Corporation (MDeC) offered tremendous support at the launch party in line with their ongoing commitment to boost Malaysia’ video games industry.
“Triple-A games being made in Malaysia are fast becoming the norm and Street Fighter V is an excellent testament of the elvel of capability and commitment out country has to offer in terms of talent pool. As MDeC pushes for Malaysia to become a hub for games development in South East Asia, there will be more support in the education sector as well as increasing investments in our local talents,” reinforced Hasnul Hadi Samsudin, Director of Creative Multimedia Division, MDeC.
The launch party officially started at 6:00pm on 15 February 2016 and kicked off with a myriad of activities, such as taking photos with their favourite Street Fighter characters. Players were able to try first-hand Street Fighter V with friendly matches with fellow fans and enthusiasts. The party was also filled with prize giveaways and a Street Fighter V tournament to crown the best Street Fighter in the venue.
Once the clock had struck midnight, all those who pre-ordered Street Fighter V were the first to receive their copy of Street Fighter V from Gamer’s Hideout. Fans were also treated to a lucky draw with notable prizes given away including entrance tickets plus return flight tickets to the Tokyo Game Show 2016, Mad Catz PlayStation 4-compatible arcade sticks and gamepads, RM2,000 worth of cash prizes for the tournament winners and Bigboystoys-sponsored Street Fighter figurines worth up to RM2,000.