ASUS Malaysia has just launched its new ZenFone Zoom smartphone and teased the media with a showcase of other upcoming products, at a media launch yesterday. The ASUS ZenFone Zoom is now available locally, while the other new products are slated to be arriving on our shores near the end of January.

The ZenFone Zoom is a slim device with a great 5.5-inch Full HD IPS display, and comes in either Pure Black or Ceramic White colours. What gives it the ‘Zoom’ moniker is the 3x optical-zoom for the 13MP rear camera, which also has a 10-element Hoya lens inside for up to 12x magnification. As a bonus, it comes with optical image stabilisation (OIS) to avoid blurry shots from shaky hands.

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ASUS designed the Zoom to be as intuitive as possible by including dedicated buttons for photo capture, video recording controls and zoom controls. The photo capture button also works as a shortcut button to launch the ZenUI camera app, which has a Super Resolution mode that can capture up to 52MP.

Under the cover of the smartphone is a quad-core Intel Atom processor and 4GB RAM for a smooth user experience. Moreover, it has a high capacity 3,000 mAh battery to last you through the day.

Speaking at the launch, ASUS Malaysia Country Manager, Jimmy Lin expressed the company’s confidence in the new product. “With ZenFone 2, we created an incredible and widely-praised smartphone that captures stunning, high-resolution photos in everyday life. Now, with the ASUS ZenFone Zoom, we offer users a smartphone that has not only the look and feel of a DSLR camera, but the advanced features to match. With ASUS ZenFone Zoom, we are putting professional photography within the reach of everyone,” he said.

Combining its slim body and photography capabilities, the ZenFone Zoom is just the alternative to a DSLR, especially if need to take quality pictures without carrying heavy gear around. The ZenFone Zoom is now available for RM2,099.

While not touched during the product briefing, ASUS also teased the media with some upcoming new products at the showcase area during the launch. This includes the new ZenBook Pro UX501, a 15.6-inch laptop that oozes class; the ZenAiO Pro, a premium all-in-one PC that also looks good and performs well; the ZenFone 2 Deluxe Special Edition, which has a luxurious race-car design to it and a swappable rear covers; as well as the much anticipated ZenWatch 2, the next iteration of the Android Wear device.

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www.asus.com/my