Samsung is branching into even more including music streaming. With the recent launch of Samsung Milk Music, Malaysian commuters now have a new option when taking the train or bus. Taking it to the next level by having the official launch at the Kelana Jaya LRT station and calling it the Samsung Milk Music Groove, Samsung promises the app to be a new mobile music experience for its users.

Popular local artistes were invited to help celebrate and to perform at the launch of the Samsung Milk Music Groove. Thanks to that, commuters passing by and attendees got a surprise afternoon with DJ Bate, Sabhi Saddi, Bell Yu Tian, and Ella.

Other than that, Samsung Milk Music Groove also gave an LRT train a makeover. Commuters who take the train get to experience 24 different jingles, created to highlight LRT stops of interest, such as the shopping paradise that is KLCC, the art and culture of Pasar Seni and more.

“Mobile music streaming is very popular now, especially among the youths who are often plugged in when they are traveling between home, work and classes. With that in mind, we have incorporated our Samsung Milk Music service into the form of the 24 jingles which will play in selected LRT trains to provide commuters with a different musical experience and more enjoyable rides,” said Mr Lee Jui Siang, Vice President Mobile, IT and Digital Imaging of Samsung Malaysia Electronics.

The new app is essentially a digital streaming service developed by Samsung. With over 150 stations and genres, users can tailor the music being streamed to their personal preference. It’s available on most Samsung devices, especially the Galaxy series, from GALAXY Apps or the Google Play Store. Samsung Milk Music uses a dial design that’s unique to the app

To enhance the experience, Samsung has given users the option to upgrade to the Premium version of the app for RM9.99 per month. This allows the user to download music to listen offline, removes the limit to skipping ahead for tracks, remove advertisements and provide higher bitrate for the music on streams.