Starting today, Malaysians can potentially save and change the lives of thousands of children in need with just a click of the mouse or a swipe of the finger, thanks to a new partnership between UNICEF Malaysia and internet services company Rakuten. Through their partnership, Rakuten and UNICEF launched UNICEF Inspired Gifts on Rakuten’s online marketplace.

Malaysians are given the opportunity to purchase actual life-saving items for children living in the most marginalised and vulnerable communities around the world. The purchased items will be shipped directly to children in need in over 190 countries or territories where UNICEF serves. Each Inspired Gift represents a tangible, life-changing item that is widely used in UNICEF’s programmes, proving children with everything from routine vaccinations to emergency supplies.

Malaysians can choose to purchase and send these gifts in their own name or on behalf of someone. Whoever the recipient and whatever the occasion, an Inspired Gift offers a thoughtful, ethical, and waste-free alternative.

“Rakuten shares UNICEF’s commitment in improving the lives and well-being of children around the world. This innovative Inspired Gifts programme is the perfect way for the Malaysian public to give back to those in need, especially during the festive gifting season,” said Masaya Ueno, Director, Rakuten Asia.

Among the variety of UNICEF Inspired Gifts are an Immunisation Kit which contains one vaccine carrier and 20 doses of Tetanus Toxoid (TT) vaccine to protect mothers and babies from Tetanus (RM98). Next there is the School-in-a-Box which is a UNICEF standard response in emergencies, and contains notebooks, teaching materials, stationaries and more for a teacher and up to 40 students, and to ensure the continuation of children’s education by the first 72 hours of an emergency (RM905). Finally there is the Early Childhood Development Kit packed with puzzles, art materials and toys. This kit creates a safe learning and play environment for children up to six years in age. Each of the 37 items inside was carefully selected to develop skills for thinking, speaking, storytelling, feeling and interacting with others (RM967).

Starting December 2015, a wide selection of Inspired Gifts are available on Rakuten Malaysia. Browse Rakuten’s catalogue and choose a life-saving gift to help a child in need. For every Inspired Gift purchased, Rakuten is giving a 5 percent rebate in the form of Rakuten Super Points back to customers. (UNICEF Inspired Gifts Video)