Korean online marketplace 11street has recently stated its desire to reinforce its commitment to customers by unveiling brand new plans for its mobile app and signature “Shocking Deals” and have chosen the 11th of each month as its LOVE 11 Day to surprise shoppers with deals and giveaways.

This commitment was announced at its first anniversary celebration event at Lot 10, focused on rewarding Malaysian customers for their support throughout the year. From now until the 31st of December this year, shoppers will be able to redeem daily offers of deals and coupons with up to 90 percent discounts, valued at RM11 million as a year-end treat.

As of right now, 11street is a Top 40 website in Malaysia, with over seven million quality items selling at very competitive prices.

Hoseok Kim, CEO of 11street officiating the LOVE 11 Day event

Hoseok Kim, CEO of 11street officiating the LOVE 11 Day event

“We selected November 11 to announce these commitments because it is a day that is symbolic to our brand name, and is also a day where 11street Korea celebrates by giving back to its consumers. Motivated by the Korean annual practice of showing affection to loved ones on November 11, we too were inspired to host our first LOVE 11 celebration in Malaysia, and to mark the 11th of every month as our LOVE 11 Day to reward fans and loyal customers with great offers”, says Hoseok Kim, CEO of 11street.

According to Kim, 2016 will see 11street give even more focus on the mobile space, spurred on by the company’s high amounts of activity in that space this year. According to a Nielsen report, 47 percent of Malaysians use their mobile devices to shop online, and this method is continuing to grow as the country ranks sixth out of top 10 markets globally for mobile shopping.

This is a big deal as 50 percent of traffic to 11street is generated on mobile devices, with the 11street app being one of the top three shopping apps on Malaysia’s Google Play Store. Next year, the company will look to place a stronger focus to serve mobile shoppers through a two-pronged approach, by providing more curated content, an improved user interface and experience designs, as well as additional features for greater customer experience.