Announcing a major strategic move towards deeper investment and involvement in Apple-compatible products, ADATA launches three products for Apple devices. i-Memory UE710 USB 3.0 Flash Drive, i-Memory SD Card, and UC350 Type-C USB 3.1 OTG Flash Drive. Based on its strong track record in memory and storage, ADATA plans to integrate existing proficiencies in future innovations to benefit Apple users.

According to data provided by IDC, global smartphone shipments will reach 1.45 billion in 2015 and 1.93 billion in 2019, demonstrating huge demand for mobile technology. ADATA will continue to launch multi-functional mobile accessories by taking advantage of its expertise in memory and storage technologies and integrating them with Apple devices.

The UE710 USB 3.0 Flash Drive features a dual connector design, combining Apple Lightning and USB 3.0. Offering super fas data transfers and backup between mobile iOS devices such as iPhone, iPad, and iPod Touch and Mac or Windows PC, UE710 provides the best solution for expanding storage on iOS devices that do not support memory cards and comes with a free i-Memory app, which offers user-friendly content management features. UE710 also supports approximately 40 file formats and is available in snow white and black/silver colour schemes and 32GB, 64GB and 128GB capacities.

The i-Memory SD Card meanwhile is designed exclusively for Macbook Air storage expansion, using the same high-grade MLC Flash memory used in best-selling ADATA SSDs. Being extremely light and portable, the i-Memory SD Card acts as speed storage expansion much like a secondary SSD. It’s the lightest accessory of its kind currently available and delivers read/write speeds of 95MB/s and 60MB/s, and compliments the Macbook Air design perfectly with its ultra-slim profile.

Finally there is the UC350 Flash Drive that incorporates the USB Type-C interface that features a smaller connector compared to USB Type-A. The biggest advantage of the USB Type-C is its reversible plug, which makes it more intuitive to use by minimising the need to check connector alignment. UC350 also supports USB 3.1 protocols which exceed USB 3.0 performance, and offers data transfer freedom between iOS, Android, Macbook, and Windows PC at ultra-fast speeds.