LINE, one of the most popular mobile messaging services in the world is officially launching its own reward programme, LINE Mileage exclusively for Malaysians. With brands such as Zalora, Starbucks, Chatime and Lazada on board, LINE users can enjoy privileges by simply chatting with LINE.

For each message sent, be it in the form of text, stickers or sticons sent via LINE, users will receive one Friendship Point that is accumulated into their BCARD, which can then be redeemed for rewards. As a welcome gift, all LINE newcomers will receive 300 Friendship Points which is equivalent to RM 3 until the 26th of April.

Not only that, LINE has also introduced popular Korean celebrity Lee Kwang Soo as the face of LINE Mileage in Malaysia.  He will be in a series of TV commercials that will hit local shores soon. As an added bonus, LINE will also share a funny behind-the-scenes video clip of the celebrity.

To participate in LINE Mileage and earn BCARD points, you simply need to follow these simply steps:

Step 1: Send one LINE message to receive one Friendship Point

Step 2: Enter your BCARD account number in the LINE Mileage dashboard under the “My BCARD” option. The BCARD is available at no cost at Starbucks, Chatime, Caltex, Cosway and other outlets which can be seen here:

Step 3: Once you have accumulated however many Friendship Points, you can then transfer the points to your BCARD. Every 1,000 points is worth RM10.

Step 4: Redeem your BCARD points and enjoy rewards from numerous brands BCARD is associated with.