Starting from 25th of March to 25th of April 2015, WeChat is launching its WeReward campaign for the first time in Malaysia. The online messaging platform will be collaborating with brands such as Huawei, Chatime, GrabTaxi, MCash and Zalora to reward loyal fans that use the application with WeChat points, which can be used to redeem vouchers for products and services with these participating brands.

WeChat users in Malaysia are required to make a video or voice call of at least 60 seconds a day to earn 3 WeChat points, the most points that they can earn a day. The reward points can be accumulated where it can be used to redeem quite a number of stuff.

WeChat has collaborated with a number of partners and have come up with some cool deals for WeChat users.

“WeChat Malaysia has one of the largest user base in the Southeast Asia region, and we are constantly seeking ways to engage our active users in Malaysia. We continue to find ways to enrich content and activities with WeChat in the nation and the launch of the WeReward campaign is a showcase of our effort in this area,” said Louis Song, Country Manager, WeChat Malaysia.

In order to check the amount of the WeChat points that you have accumulated, you can access the WeReward My Balance section of your WeChat app, which also allows you to check what vouchers you have left that you can redeem.