Yesterday, ASUS announced the launch of three exciting new devices, namely the ASUS EeeBook X205, Fonepad 7 and Zenfone C, which are to cater to the middle-range and entry-level market. All these devices are set to be released in the first quarter of the year which would see some of the products being released as soon as February.

Jimmy Lin, Country Manager Asus

Jimmy Lin, Country Manager ASUS starts of the presentation with the reveal of the new ASUS devices

The first item that was presented was the ASUS EeeBook X205 which features an Intel quad-core processor for seamless multitasking performance while proving to be the ideal platform to work on for Microsoft Office, watching movies, web surfing and playing games. It is powered by Windows 8.1 with Bing which offers maximum application compatibility while offering users a convenient smartphone-centric experience with incorporated technologies such as the Connected Standby Mode which allows instant continuation of work from sleep mode and allows users to enjoy an enhanced internet experience as they would be constantly connected to all their social apps and email even in standby mode.


The ASUS EeeBook, is light enough to carry with just the palm of your hand while maintaining the level of connectivity you need for your daily life

Those who get the new ASUS EeeBook X205, will be able to enjoy a free one year subscription of Microsoft Office 365 and this gives users access to full versions of Word, Excel, Outlook, PowerPoint, Access, Publishers and OneNote along with 1TB online cloud storage space. Adding on to its portability is a body thickness of only 17.5mm which is thinner than your finger while sporting compact dimensions, smooth streamlined curves, a tactile finish and it is also available in three distinct colours, which are white, gold, and dark blue.

Frank Wang

Frank Wang, Notebook Product Manager, SYSTEM Group, ASUS Malaysia, provides the detailed explanation on the EeeBook features

The next device to be launched was the ASUS Fonepad 7, a 7-inch phablet with full 3G and dual SIM phone functionality. This Fonepad 7 is a refreshed model that is thinner and lighter than the previous Fonepad 7 (FE170CG). The new ASUS Fonepad 7 has a revamped design with a dept of only 7.9mm and weigh just 280g. This makes the new model 2.8mm thinner and 10g lighter than its predecessor. It also has a narrow, 9.24 bezel which reduces the Fonepad 7’s overall width and thus makes it easy for one hand manoeuvrability.

Paul Tsai

Paul Tsai, Tablet Product Manager provides the presentation for the new ASUS Fonepad 7 phablet

It also comes equipped with an 8MP rear-facing autofocus camera designed for rich detailed photo capture of memorable events in life. It is also fitted with a large f/2.4 aperture lens for increased camera performance with a variety of lighting conditions and it is the first ASUS phablet to fully incorporate a blue-glass optical filter which can reduce light scattering and flare to capture powerful images with precise colour. The new Fonepad 7 is also the first ASUS phablet to feature the Low Light mode which is an ASUS exclusive Pixelmaster camera technology which significantly improves camera performance in poor lighting areas. In addition to the rear facing camera, the Fonepad 7 also comes with a 2MP front facing camera which makes it perfect for video calls with your loved ones and friends.


The ASUS Fone Pad 7 on display here highlighting its slimness and beautiful display

The new phablet  also features a 7-inch IPS display with a wide 178 degree viewing angle and it also has ASUS TruVivid technology which reduces thickness and weight while displaying higher optical transparency than traditional touchscreens. Besides that, it also hold support for dual SIM with dual standby for 3G. This makes the device perfect for travel or business allowing users to have two phone lines on Fonepad 7 to ensure they can keep in touch anytime.

Zenfone C

This display shows the ASUS ZenFone C which replaces the ZenFone 4 with updated features and the continued use of the Zen UI

The last item on display was the new Zenfone C, which is a refreshed value for money smartphone which replaces the ZenFone 4. The Zenfone C has a crisp 4.5-inch display and a powerful 1.2GHz intel Atom Z2520 processor with Quad Thread Hyper Threading Technology. It comes with two built in cameras which includes a 5MP rear camera to capture daily life photos and selfies. It weighs at just 149g and would be available in three colours such as Charcoal Black, Pearl White and Cherry Red.

With the ZenFone being one of the first ASUS devices to feature the ZenUI, the exclusive software returns on this device which includes the use of two new features such as What’s Next and Do It Later, which are designed to free users from being tied down with the overload of information they are being confronted with daily. What’s Next puts information that is most important presently on the front and centre of the lock screen, home screen and notification drawer, while Do It Later allows users to breathe easy without forgetting their task at hand. An example would be if the user is in the middle of writing an email, and receives a phone call, a simple button tap would automatically create a reminder to call that person back. Additionally, users can also save interesting items such as articles, YouTube videos and web pages for later perusal. The Zenfone C would also incorporate the use of PixelMaster which provides high quality photo taking even in low lighting scenarios.

The ASUS Fonepad 7 and ZenFone C will be available in early February with a retail price of RM529 and RM349 respectively, while the ASUS EeeBook X205 would be available in early March at a price of RM699 (32GB) and RM799 (64GB).