Earlier today, Samsung Malaysia Electronics unveiled its latest camera model, the Samsung NX1, which combines cutting edge design, industry-leading technology and revolutionary innovation expertise. It features versatile performance and precision craftsmanship that Samsung says will challenge even the most traditional photographers the way they approach photography.

Lee Jui Siang, Vice President, Mobile, IT and Digital Imaging, Samsung Malaysia Electronics showing off the new Samsung NX1 camera on stage

Lee Jui Siang, Vice President, Mobile, IT and Digital Imaging, Samsung Malaysia Electronics showing off the new Samsung NX1 camera on stage

“The NX1 represents the pinnacle of Samsung’s advanced photographic expertise and heralds a new era of intuitive, professional quality photography for everyone” said Lee Jui Siang, Vice President, Mobile, IT and Digital Imaging, Samsung Malaysia Electronics. “With the launh of the NX1, Samsung is redefining what is possible with an interchangeable lens camera, allowing photographers everywhere to achieve previously unimaginable levels of quality and expertise in each and every image they capture.”

Made out of highly durable magnesium alloy, the body of the NX1 is solid and rugged, which is also designed to be ergonomic, which means that it is very comfortable to hold onto, and with a specially-designed grip, it allows users to maintain a tight grip while shooting.

The Samsung NX1 is powered by a 28.2MP CMOS APS-C sensor and features a 205-point NXIII AF sensor that promises fast and sharp photos

The Samsung NX1 is powered by a 28.2MP CMOS APS-C sensor and features a 205-point NXIII AF sensor that promises fast and sharp photos

The NX1 is powered by a 28MP APS-C BSI CMOS sensor that provides superb image quality, and oupled with the new NXIII AF System, the camera is capable of shooting 15FPS continuously, partly also thanks to the NX1’s 205 Phase Detection AF points, which locks into a scene at 0.055 seconds, which is unbelievably fast.

The functions on the NX1 are easily accessible via buttons and dials, and it also has a 3.0 inch  FVGA Super AMOLED display that can be tilted, allowing users to take dynamic shots

The functions on the NX1 are easily accessible via buttons and dials, and it also has a 3.0 inch FVGA Super AMOLED display that can be tilted, allowing users to take dynamic shots

Its Wide Phase Detection also allows the NX1 to track subjects almost anywhere in the frame, regardless of their location. This is especially important for photographers who shoot fast moving objects without missing a beat, especially since it’s also coupled with the NX1’s amazingly speedy Auto Focus system.

Camera accessories such as an external flash and vertial grip an also be purchased for the NX1 separately

Camera accessories such as an external flash and vertial grip an also be purchased for the NX1 separately

On top of that is the NX1’s DRIMe V Image Processor which boasts superior colour reproduction and noise reduction, noise reduction, utilizing powerful ores for the high speed imaging that serious photographers need. This cutting edge technology also supports 4K UHD video recording with no need of any external accessories or devices.

You can opt to purchase the  NX1 on its own, or packaged with this 16-50mm f2.0-2.8 lens

You can opt to purchase the NX1 on its own, or packaged with this 16-50mm f2.0-2.8 lens

The NX1 has a native ISO count of 100-25,600, which can be extended to ISO 51,200, allowing users to capture well-exposed images regardless of lighting conditions. Samsung also utilises a new technology that eliminates subtle pixel noise that is produced by the camera. This technology works by distinguishing each imaging area, such as edges, textures or skies and intelligently applies different types of noise reduction to these parts.

Available now at Samsung retailers nationwide, the Samsung NX1 camera will cost RM4,699 for the body alone, while RM8,699 will get you a 16-50mm f2.0-2.8 lens as well.

www.samsung.com/my