In conjunction with their recently announced “Our Games, Our Pride” campaign, Samsung Malaysia Electronics is now giving 88 lucky Malaysians a chance to be at the 17th Asian Games in Incheon, South Korea to cheer on the national team. To be in the running, customers will only have to purchase any single Samsung product worth RM1,500 and above from 16 to 31 August 2014, if they are selected, they will spend a five days three nights trip of a lifetime.

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After purchasing any Samsung product worth a minimum of RM1,500 each at any Samsung Digital Centres and Mobile Brand Stores, you have to keep your receipt as proof of purchase and register your participation at www.myasiangames.com.my. Once that is done, you will then stand a chance to be one of the 44 winners to win a pair of tickets, to bring along a special someone for this fantastic trip.

“Samsung appreciates the value of sports and we strongly believe in the power of sports to inspire and to bring people together. This is one of the main reasons why Samsung has continued to contribute to the advancement of the sports culture in addition to discovering and cultivating sports-talented human-resource,” said Lee Dong Yong, President of Samsung Malaysia Electronics.

Besides this exciting initiative, as a long-term Prestige Sponsor for the Games, Samsung will have other innovative marketing initiatives designed to replicate the inspirational success of its past campaigns and bring the Asian Games experience to audiences across Asia. The initiatives include Team Samsung, Samsung Social Caster and the Samsung Most Value Player Award programme.

www.samsung.com/my/