Canon continues to improve and impress and as a mark of their excellence in the photo imaging division, three of Canon’s camera products and a Canon technology were recently recognised with “Best Photo and Imaging Product” awards by the Technical Image Press Association (TIPA), which represents 29 photo and imaging magazines from 16 countries across five continents.
The four award-winners were the EOS 70D digital SLR (DSLR) camera, the PowerShot G1 X Mark II digital compact camera, the EF 200-400mm f/4L IS USM Extender 1.4x super-telephoto zoom lens and Dual Pixel CMOS autofocusing technology.
As the successor to the very well-received EOS 60D, the EOS 70D comes with plenty of improves, which is why the TIPA Jury named it the “Best DSLR Advanced”. Other than its 20.2-megapixel CMOS sensor, DIGIC 5+ image processor, maximum standard ISO of 12800 and 19-point all cross-type AF system, it was the Dual Pixel CMOS AF that earned special praise from the judges who agreed that it was a “breakthrough” as this innovative autofocusing technology improves tracking capabilities when shooting videos.
The recently released Canon PowerShot G1 X Mark II also received an award during the event and crowned the “Best Expert Compact Camera”. The TIPA judges noted that the camera offers a host of shooting and recording modes that, in addition to JPEG images allow users to record 14-bit RAW data, and at the same time, delivers fast and accurate autofocusing performance through the inclusion of 31 AF points.
Other than just picking up awards for their cameras, Canon’s EF 200-400mm f/4L IS USM Extender 1.4x lens was also given the “Best Professional DSLR Lens” title as the judges highlighted the merits offered by the super-telephoto zoom lens’s built-in 1.4x extender, which lets users instantly change the len’s super zoom range from 200-400mm to 280-560mm with a single flip of a switch. This feature is particularly beneficial in shooting situations where it is not possible to quickly change lenses and also enables users to protect their digital SLR camera equipment by not having to expose the camera image sensor and other delicate interior components to the risk of dust or high humidity.
Last but definitely not least, Canon was also given the “Best Imaging Innovation” for the Dual Pixel CMOS autofocusing technology. This Dual Pixel CMOS AF, a phase-difference AF technology on the image sensor plane, employs a CMOS sensor on which all of the effective pixels are able to perform both imaging and phase-difference AF. The jury also noted that the technology achieves “greatly enhanced” AF performance in terms of speed and smoothness as Live View shooting can be used in a manner similar to using the camera’s viewfinder.
Other than just winning awards, Canon has also recently announced a new addition to their EF Cinema Lens lineup, a new CINE-SERVO lens, available in the EF mount-version CN7X 17 KAS S/E1 and a PL mount-version CN7 X 17 KAS S/P1.
The new CINE-SERVO Lens is built with a large-format image sensor and features a class-leading 7x zoom magnification. It is also the first EF Cinema Lens equipped with a drive unit and realises the same operability as ENG (Electronic News Gathering) broadcast lenses, making it well suited to satisfy the diverse expressive techniques required in creation of broadcast content such as television commercials, dramas and documentaries, as well as motion pictures and other cinematic productions.
On top of that, the CINE-SERVO lens delivers a level of imaging performance which can be used with 4K cameras to facilitate the production of high-resolution 4K content. 4K-resolution performance is maintained throughout the entire zoom range, from the wide end to the telephoto end, as well as from the centre of the image to the outer edges.
Despite the 7x zoom ration with a focal length range from 17-120mm, this new lens is compact and lightweight, which enables shoulder-mounted shooting, making it possible for high levels of utility and mobility to fulfil an array of situations across a wide range of productions from commercials and documentaries to motion pictures.