Ever since smart mobile devices burst into the market and captured the attention of just about every consumer regardless of age, gender and occupation, the constant innovation and evolution in terms of technology mirrors the heyday of desktop and laptop computers. When it comes to the heart of these devices, manufacturers like Qualcomm and NVIDIA immediately come to mind and while it has taken awhile for them to catch up, it seems like Intel has finally caught up with the two aforementioned CPU makers and they are ready to make a big impact in the smart mobile device market. Ever since they launched their latest Intel Atom “Clover Trail” processors designed specifically for smartphones and tablets last year, we’ve seen more and more smart mobile device manufacturers power their devices with the processor and they have very good reasons to do so.
Thanks to their deep knowledge when it comes producing processors, Intel have managed to ensure that their latest Atom processors are high-performance, energy-efficient and also cost cost-effective. All three characteristics aren’t just beneficial to manufacturers but also consumers, making devices powered by Intel Atom processors very attractive. To date, almost all the most notable and renown brands such as ASUS, Acer, Dell, Lenovo and HP already have products powered by the Atom processors and there’s a constantly growing list of new OEMs, ODMs and Vertical Partners being added to the list.
According to Prakash Mallya, Country Manager, Sales & Marketing, Intel Malaysia and Singapore, this year’s foundational platforms is made up of two processors; Clover Trail+ which promises good performance, at least nine hours of active battery life and will be catered to Android devices. Other than that, there will also be the Bay Trail 64-bit processors that again promises impressive performance, a battery life of more than ten hours and will be used to power both Android and Windows devices.
One of the most interesting things to note is that the newer Bay Trail 64-bit processors will only be dual-core. When asked why won’t it have a higher number of cores much like the ones their competitors are touting, Intel believes that it is not about the number of cores but instead its about the architecture. Even with only two cores, the Bay Trail processors are said to have up to 1.3x better performance when it comes to 3D PC games, is 2.5x faster when it comes to creating and editing content and up to 2x faster when it comes to running applications. This is all pretty impressive and we hope to be able to see it very soon.
Finally, Prakash also spoke about the trend of 2-in-1 devices that provides consumers with the best of a laptop and the best of a tablet. This isn’t exactly a very new trend but when it comes to 2-in-1s, most of them are powered by Intel’s processors and this is because the new Atom processors enable manufacturers to build devices that are super portable and sleek and yet equipped with integrated keyboards, have a screen size that is smaller or equivalent to 10-inch, run on Windows 8 and have amazing battery life. With the newer generation of Atom processors, we can expect to see more of such devices with even more impressive features.
Like every other year, 2014 looks to be a very exciting for Intel and we will definitely keep a close eye on what they have in store for all of us.