Many would think that since it is already reaching the end of the year, companies would slow down when it comes to product releases. That could be true for some, but for the world’s largest PC maker and emerging PC Plus leader, Lenovo, they rather end the year with a bang and not lose any momentum they have gained over the year. Earlier today, we were invited to be a part of the company’s year end big bang launch that saw them introducing over 20 new PC and PC plus devices to the Malaysian market.
“Despite the ongoing global economic slowdown, Lenovo has maintained its status as the number one PC supplier with 17.7% of the global market share, up to 2 points year-over-year. Our strategy for such resilient business momentum is through our Protect & Attack strategy combined with our commitment to innovation and understanding of our customer experience. We continuously strive to offer them new technology and products that are capable to adapt to their needs and new usage scenarios as well as preferences,” said Khoo Hung Chuan, Country General Manager, Lenovo Malaysia.
“Lenovo did not only gain market share in PCs, but will continuously introduce more cutting-edge products, like the devices we are introducing today, to further make headway in our journey to be a leader in the PC Plus segment,” added Khoo.
During the launch, Lenovo showcased a bevy of new devices and we really didn’t know where to begin as the launch consisted of desktop and laptop PCs, All-In-One desktops, tablets and smartphones that cater to almost every consumer demographic. Some of the more highly anticipated devices include the Yoga Tablet, Yoga 2 Pro and ThinkPad Yoga. Besides the trio of Yoga devices, there was also the Flex 14 and 20, a new and improved K900 and several new additions in the A and P series in the smartphone category.
First up, let’s take a look at what is arguably one of the coolest devices in Lenovo launch line-up, the ThinkPad Yoga. Much like its other brethren in the Yoga line, this device delivers flexibility for business as it features a 12.5-inch display that can rotate 360-degrees to offer four different mode usage, Laptop, Tablet, Tent and Stand. Besides boasting the reliability, business and security features the ThinkPads are known for, the ThinkPad Yoga also comes with a very cool new feature, a retracting keyboard that becomes flat when users convert the devices into the tablet mode. When fully receded, they keyboard doesn’t work and this helps prevent accidental typing and also damage to the keys when placed on a surface.
Other than the different processors, both variants of the ThinkPad Yoga will come with Windows 8 Pro, 8GB DDR3 / 4GB DDR3 SDRAM, 1TB 5,400RPM SATA HDD with a 16GB microSATA SSD and Intel HD Graphics 4400.
Continuing on with the whole Yoga line, this event also marked the Yoga Tablets official arrival in Malaysia. The Lenovo Yoga Tablet will come in two sizes, 8- and 10-inch but Lenovo believes its the 8-inch variant that will garner the most hit with the consumers. Why because this device, breaks the mould when it comes to tablet design as its versatile and comfortable to use and boasts a long lasting 18 hour battery life.
Besides just the Yoga devices, Lenovo also took this opportunity to introduce their latest Flex series. The Flex series consists of three devices, the Flex 14, Flex 15 and Flex 20. If you haven’t already guessed it yet, the numbers behind the “Flex” denotes the size of the devices. The Flex 14 and 15 are dual-mode laptops that can be flipped 300 degrees from laptop to stand mode and make the perfect devices for those who love enjoying movies on-the-go and have grown accustomed to touchscreen applications instead of the traditional point-and-click kind.
When it comes to their smartphone offerings, Lenovo also had quite a few new devices to show. While it may not be the latest, the Lenovo K900 smartphone still gets us excited and you should be too as this super sexy device is priced at only RM1,499 but has pretty high-end specs and features such as a 2.0GHz Intel Atom Z2580 processor, 2GB RAM, 13-megapixel rear camera, 5.5-inch Full HD 1080p IPS display and 2,500mAh battery. What makes the model seen today even better is the fact that it comes with 32GB internal storage.
The spotlight wasn’t just on the Lenovo K900 though as Lenovo showcase a slew of different Android based smartphones that are all very affordable and yet boast solid features. This includes the likes of the 5.5-inch A850 that is perfect for those who love watching videos or making video calls on their smartphones, it comes in at a price of RM720; the A516, an affordable 4.5-inch device that only costs RM469 and the super affordable A369i that is only RM289 and yet boasts features such as a 1.3GHz dual-core processor, dual SIM support and a 1,500mAh battery.