Panasonic Malaysia had just launched their latest compact digital camera and camcorders, and this time they’re targeting women as a key growth category. The 14 new compact cameras and 9 new camcorder models are aimed at the ladies, meaning that they have a fabulously fashionable exterior complementing the technology that powers its image quality.

“We see new ways of photo taking, photo sharing and shooting experiences, as much more than a trend. It’s a reflection of consumers’ lifestyles,” said Jeff Lee, Managing Director of Panasonic Malaysia. “Ladies especially, love to take their own portrait photos. Instead of using some special software on the computer to edit their shots, they can instantly edit on the camera screen to make them look gorgeous and share their edited photos with family and friends.”

The cameras are divided into six camera categories, which range from the Ultra Zoom ones to ones built to withstand dust, snow, water and butter fingers. Do check out the full coverage in our April issue!